H2H Marketing: The Genesis of Human-to-Human Marketing by Philip Kotler HARDBACK

H2H Marketing: The Genesis of Human-to-Human Marketing\nby Philip Kotler\nHardback\nEnglish\n\nDelivery\nUsually delivered in 10\u201311 working days.\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: Philip Kotler\nTitle: H2H Marketing: The Genesis of Human-to-Human Marketing\nFormat: Hardback\nLanguage: English\nTopic: Sales and marketing\nPublisher: Springer Nature Switzerland AG\nPublication year: 2020\nEdition: 1st ed. 2021\nISBN-13: 9783030595302\nISBN-10: 3030595307\n\n------------------------------\nDescription\n------------------------------\n\nIn H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. \nIt\u2019s not just technological advances that have made it necessary to revisit the way everybody thinks about.