Integrated Marketing Communications: A Global Brand-Driven Approach by Marwa...

Integrated Marketing Communications: A Global Brand-Driven Approach\nby Philip J. Kitchen\nPaperback\nEnglish\n\nDelivery\nUsually delivered in 2\u20133 working days (dispatched today if ordered before 3pm).\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: Philip J. Kitchen\nTitle: Integrated Marketing Communications: A Global Brand-Driven Approach\nFormat: Paperback\nLanguage: English\nTopic: Sales and marketing\nPublisher: Springer Nature Switzerland AG\nPublication year: 2022\nEdition: 2nd ed. 2022\nISBN-13: 9783030764159\nISBN-10: 303076415X\n\n------------------------------\nDescription\n------------------------------\n\nIntegrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework to marketing communications, delivered in a highly readable, cohesive and succinct manner. Co-written by the international.