Political Marketing and Public Diplomacy by Pro. Lim**

Name: Political Marketing and Public Diplomacy by Pro. Lim**
Brand: Springer International Publishing AG

Springer International Publishing AG

Explore the intricate world of political marketing and public diplomacy with this insightful book by Andrew Lim. This comprehensive study examines how pro-Israel and pro-Palestinian advocacy groups in New Zealand and Australia utilize political marketing strategies to advance their respective causes and support public diplomacy efforts. The book delves into their marketing orientation, segmentation, targeting, positioning (STP), and internal marketing practices, drawing upon established political marketing frameworks. Featuring four detailed case studies—Palestine Solidarity Network Aotearoa (PSNA), Israel Institute of New Zealand (IINZ), Australia/Israel & Jewish Affairs Council (AIJAC), and Australia Palestine Advocacy Network (APAN)—it offers a balanced and comparative analysis of advocacy across both pro-Israel and pro-Palestinian camps. This first edition hardcover provides a thorough examination of the complex dynamics of advocacy, public diplomacy, and nation branding in a global context. Product Summary: Political Marketing and Public Diplomacy by Pro-Israel and Pro-Palestinian Advocacy Groups, Andrew Lim. ISBN 9783031153310. Hardcover, First edition, 149 pages, English.