Customer Centric Support Services in the Digital Age by Jagdi... - 9783031370991

Customer Centric Support Services in the Digital AgeThe Next Frontier of Competitive Advantage\nAuthor(s): Jagdish N. Sheth, Varsha Jain, Emmanuel Mogaji, Anupama Ambika\nFormat: Paperback\nPublisher: Springer International Publishing AG, Switzerland\nImprint: Palgrave Macmillan\nISBN-13: 9783031370991, 978-3031370991\nSynopsis\nThis book explores how customer service can become the singular competitive differentiator for organizations in the digital era.\n\nGiven the pace of digitization and the rise in customer expectations post-pandemic, organizations must focus on customer-centricity in all functions in the digital age, providing factors, enablers, and processes for customer service and sharing best practices based on research from global experts.\n\nThe book is a valuable resource for students and researchers keen on understanding the new digital landscape in customer service to develop, maintain, and enhance customer relationships.