Sustainable Digital Marketing for Fashion and Luxury Brands b... - 9783031824661

Sustainable Digital Marketing for Fashion and Luxury BrandsTheory and Practice\nAuthor(s): Wilson Ozuem, Silvia Ranfagni, Cindy Millman\nFormat: Hardback\nPublisher: Springer International Publishing AG, Switzerland\nImprint: Palgrave Macmillan\nISBN-13: 9783031824661, 978-3031824661\nSynopsis\nThis book critically examines the evolving fashion and luxury brand sector in the post-COVID-19 era, emphasizing the crucial need for sustainable digital marketing strategies and innovation. The book explores the dual commitment luxury brands face, balancing social and ethical responsibilities while preserving product quality, skill, and exclusivity. It explores how brands navigate internal capability development and engage in community projects to contribute positively to social causes. From the restructuring of luxury around digital communication to the transformative impact of technologies, the book dissects the challenges and opportunities. It addresses the essential resources, knowledge m]