Strategic Public Relations in Emerging Economies by Genevieve... - 9783031853432

Strategic Public Relations in Emerging EconomiesPublic and Private Sector Perspectives\nAuthor(s): Genevieve Bosah, Robert E. Hinson, Eric Kwame Adae\nFormat: Hardback\nPublisher: Springer International Publishing AG, Switzerland\nImprint: Palgrave Macmillan\nISBN-13: 9783031853432, 978-3031853432\nSynopsis\nThis book examines the nuances of public relations in the developing world. Offering a comprehensive exploration, description, analysis, and explanation of diverse PR strategies, tactics, and challenges, authors draw on insights from both the public and private sectors of developing societies.\n\nThe chapters explore the unique cultural nuances, socio-political contexts, and emerging trends that continue to shape PR practices in emerging economies. The book examines how to effectively navigate complex regulatory environments, build strong relationships with publics, and leverage innovative communication strategies to achieve impactful results in the public and private sectors.\n\.