Customer Value-centered Management - 9783031904967

Customer Value-centered ManagementUnderstanding and Leveraging Value-to-Value, Pricing, Big Data, and Controlling\nAuthor(s): Andreas Krmer, Thomas Burgartz, Christina Muzzu\nFormat: Hardback\nPublisher: Springer International Publishing AG, Switzerland\nImprint: Springer International Publishing AG\nISBN-13: 9783031904967, 978-3031904967\nSynopsis\nThis book explores Customer Value-centered Management as a modern corporate approach, emphasizing its dual nature: data-driven yet comprehensive. Facing heightened time pressure and uncertainty, management grapples with decision-making challenges amidst VUCA conditions. While complexity rises, tools like big data and AI offer decision-making solutions. Customer centricity, epitomized by Amazon's success, emerges as pivotal, with customer value serving as the linchpin in relationship marketing. Authors advocate an integrated \""value-to-value segmentation\"" approach, reconciling customer and company perspectives. They caution against simpli.