Essential B2B Marketing Strategies: Theories, C. Chowdhury, Chowdhury, Balar**

Springer International Publishing AG

This textbook equips readers with a clear understanding of how B2B markets have evolved in recent years, from the traditional focus on product development to more targeted approaches that focus on relationships, digitalization, innovation and sustainability. \nExploring the relevant theories behind this evolution and providing an extensive understanding of contemporary marketing strategies, the book equips readers with a broad perspective of B2B marketing \u2013 the evolution, theories, concepts, and the external environment \u2013 that allows students to put theory into practice in both manufacturing and service sectors. Allowing for a holistic understanding of contemporary B2B practices, students will learn how to design a competitive marketing strategy for the current business\n\nEssential B2B Marketing Strategies\nTheories, Cases and Concepts for a Contemporary World\nFree UK delivery on this item.\n\nThis brand new item is available with free UK delivery using Royal Mail tracked;