Ten and a Half Lessons in Marketing by Emlio Tvora Vilar - 9783032097279

Springer Nature Switzerland AG

Ten and a Half Lessons in MarketingA Practical Guide to Key Concepts\nAuthor(s): Emlio Tvora Vilar\nFormat: Paperback\nPublisher: Springer Nature Switzerland AG, Switzerland\nImprint: Palgrave Macmillan\nISBN-13: 9783032097279, 978-3032097279\nSynopsis\nThis uniquely accessible textbook offers students and field practitioners a series of insightful lessons on marketing, each exploring a distinct theme. Unlike traditional textbooks, this easy-to-read guide emphasizes creativity and conceptual understanding, allowing you to engage with topics based on your interests without following a fixed order, resulting in a broader understanding of marketing principles and their real-world applications.\n\nThe chapters cover a range of key concepts, including:\n\nThe evolution of marketing definitions\nThe fundamentals of positioning\nBranding and how it shapes consumer perceptions\nSocial marketing and its transformative potential\nThe intricacies of pricing strategies\n\nEach lesson is enriched.