Entrepreneurship and Kenya's Informal Economy by Reuben Mulwa... - 9783032137319

Entrepreneurship and Kenya's Informal EconomyThe Role of Jua Kali in Fostering Sustainable Growth\nAuthor(s): Reuben Mulwa Kivuva, R. Sooryamoorthy\nFormat: Hardback\nPublisher: Springer Nature Switzerland AG, Switzerland\nImprint: Palgrave Macmillan\nISBN-13: 9783032137319, 978-3032137319\nSynopsis\nThis book offers a pioneering analysis of Jua Kali (a Kiswahili term meaning under the hot sun, referring to Kenyas informal sector) artisans in Kenya, elucidating their vital role in the informal economy through the lens of social networks and entrepreneurial performance. By employing a sequential exploratory mixed-methods approach, it explores artisans lived experiences and examines how social network attributes shape the success of Small, Medium, and Micro Enterprises (SMMEs). The book traces the evolution of Jua Kali from the 1970s to the present, situating these enterprises within Kenyas socioeconomic landscape.\n\nReaders will discover how artisans utilise networks to overcome cons.