Going Back to the Roots of Marketing: Proceedings of the 2025 AMS Annual Conference, Montreal, Quebec, Canada, May 21-23 (Developments in Marketing ... of the Academy of Marketing Science)

Going Back to the Roots of Marketing: Proceedings of the 2025 AMS Annual Conference, Montreal, Quebec, Canada, May 21-23 (Developments in Marketing ... of the Academy of Marketing Science)

Springer

Pages: 325, Hardcover, Springer

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