Strategic Retail Management and Brand Managemen. Berger-Grabner**

Strategic Retail Management and Brand Managemen. Berger-Grabner**

De Gruyter

Strategic Retail Management and Brand Management: Trends, Tactics, and Examples\nby Doris Berger-Grabner\nPaperback\nEnglish\n\nDelivery\nUsually delivered in 5\u20136 working days.\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: Doris Berger-Grabner\nTitle: Strategic Retail Management and Brand Management: Trends, Tactics, and Examples\nFormat: Paperback\nLanguage: English\nTopic: Sales and marketing management\nPublisher: De Gruyter\nPublication year: 2021\nISBN-13: 9783110543834\nISBN-10: 3110543834\nRRP: \u00A335.00\n\n------------------------------\nDescription\n------------------------------\n\nThe retail industry and associated business models have gone through a significant phase of disruption. The rapid emergence of new technologies, digital business models and the evolution of social media platforms as a new sales channel continue to influence the sector. Ke.

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