Lean CX: How to Differentiate at Low Cost and Least Risk by Robert Dew HARDBACK

Name: Lean CX: How to Differentiate at Low Cost and Least Risk by Robert Dew HARDBACK
Brand: De Gruyter

De Gruyter

Lean CX: How to Differentiate at Low Cost and Least Risk\nby Robert Dew\nHardback\nEnglish\n\nDelivery\nUsually delivered in 5\u20136 working days.\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: Robert Dew\nTitle: Lean CX: How to Differentiate at Low Cost and Least Risk\nFormat: Hardback\nLanguage: English\nTopic: Sales and marketing management\nPublisher: De Gruyter\nPublication year: 2021\nISBN-13: 9783110683684\nISBN-10: 3110683687\nRRP: \u00A334.00\n\n------------------------------\nDescription\n------------------------------\n\nIn recent years, many companies have realised customer experience (CX) is the new marketing battle ground. Substantial investments have been made to map customer journeys, identify pain points and improve CX to try and create cut-through. Using real world applications to introduce next generation design tools based on proven concepts from.