Social Media Management by Amy Van Looy HARDBACK 9783319219899

Springer International Publishing AG

Social Media Management\nby Amy Van Looy\nHardback\nEnglish\n\nDelivery\nUsually delivered in 2\u20133 working days (dispatched today if ordered before 3pm).\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: Amy Van Looy\nTitle: Social Media Management\nFormat: Hardback\nLanguage: English\nPublisher: Springer International Publishing AG\nPublication year: 2015\nEdition: 1st ed. 2016\nISBN-13: 9783319219899\nISBN-10: 3319219898\nRRP: \u00A364.99\n\n------------------------------\nDescription\n------------------------------\n\nThis undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, H.