Made for China : Success Strategies From Chinas Business Icons

Springer International Publishing AG

Made for ChinaSuccess Strategies From Chinas Business Icons\nAuthor(s): Christian Nothhaft\nFormat: Paperback\nPublisher: Springer International Publishing AG, Switzerland\nImprint: Springer International Publishing AG\nISBN-13: 9783319615837, 978-3319615837\nSynopsis\nThis book shares unique perspectives on the successful global evolution and future ambitions of Chinese consumer companies. It presents an unprecedented collection of one-on-one interviews with some of the most influential leaders in China, whose companies offer diverse products and services.\n\nFurther, the book offers future business leaders encouragement and guidance on how to ride the consumer wave in China. It also investigates some of the foremost current trends, revealing the best opportunities for companies to succeed on the Chinese market. Written by a successful business leader, this book is a timely must-read for anyone seeking to understand Chinese consumers, the Chinese market and what makes Chinese entrep.