Media and Digital Management.by Noam New 9783319713458 Fast Free Shipping**

Name: Media and Digital Management.by Noam New 9783319713458 Fast Free Shipping**
Brand: Springer International Publishing AG

Springer International Publishing AG

Being a successful manager or entrepreneur in the media and digital sector requires creativity, innovation, and performance. It also requires an understanding of the principles and tools of management. Aimed at the college market, this book is a short, foundational volume on media management. It summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sector. Its chapters cover\u2014in a jargonless, non-technical way\u2014the major functions of management. First, creating a media product: the financing of projects, and the management of technology, HR, production operations, intellectual assets, and government relations. Second, harvesting the product created: market research, marketing, pricing, and distribution. And third, the\n\nMedia and Digital Management\n\nFree UK delivery on this item.\n\nThis brand new item is available with free UK delivery using Royal Mail tracked services.\n\nPlease note that the price a;