British Public Diplomacy and Soft Power - 9783319827667

British Public Diplomacy and Soft PowerDiplomatic Influence and the Digital Revolution\nAuthor(s): James Pamment\nFormat: Paperback\nPublisher: Springer International Publishing AG, Switzerland\nImprint: Palgrave Macmillan\nISBN-13: 9783319827667, 978-3319827667\nSynopsis\nThis volume outlines two decades of reforms at the\nForeign & Commonwealth Office (FCO), British Council and BBC World\nService the so-called Public Diplomacy Partners. Between 1995 and 2015, the FCO and\nits partner organisations in promoting British influence abroad have\nintroduced major changes to how, where and with whom diplomacy is conducted.\nThis unique study links major organisational reforms to the changing\npolitical, technological and intellectual contexts of the day. Through\ndetailed case studies over a 20-year period, this study demonstrates how and\nwhy British diplomacy evolved from a secretive institution to one understanding\nits purpose as a global thought leader through concepts such as p]