Los Leones Christopher James Evan,Gamechangers Rainmakers 2 Books Collection Set

Description:- \n \nLos Leones: The Unique Story of Athletic Club Bilbao\n\nFounded in 1898, Athletic Club quickly grew to become the most successful team in Spain. This groundbreaking English language study of the team provides the historical, political, and social context of what makes the team so special\n\nGamechangers and Rainmakers: How Sport Became Big Business \n\nThe symbiotic relationship between sport, television and the advertising industry has been key to this success \u2013 as have the boundless ambitions of influencers such as Bernie Ecclestone, Billie Jean King, Rupert Murdoch and the founders of Adidas and Puma and their 30-year family feud. In the 1980s, sports marketing soared to new heights with the success of the LA Olympics, and the impact of Nike, Apple and Michael Jordan \u2013 followed by the disruption caused by the launch of the Premier League, the Champions League, the internet and pay-tv.\n\nTitles in this Set \n\nLos Leones: The Unique Story of Athles