Effects of InGame-Advertising within a strategy computer game: An experimental study based on the advertising effects path model within a World in Conflict: Soviet Assault mission

Effects of InGame-Advertising within a strategy computer game: An experimental study based on the advertising effects path model within a World in Conflict: Soviet Assault mission

VDM Verlag

Pages: 124, Paperback, VDM Verlag Dr. Müller

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