Quick Guide to Content Marketing for B2B Small and by Uwe Kleinkes PAPERBACK

Name: Quick Guide to Content Marketing for B2B Small and by Uwe Kleinkes PAPERBACK
Brand: Springer Fachmedien Wiesbaden

Springer Fachmedien Wiesbaden

Quick Guide to Content Marketing for B2B Small and MediumSized Enterprises\nby Uwe Kleinkes\nPaperback\nEnglish\n\nDelivery\nUsually delivered in 2\u20133 working days (dispatched today if ordered before 3pm).\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: Uwe Kleinkes\nTitle: Quick Guide to Content Marketing for B2B Small and MediumSized Enterprises\nFormat: Paperback\nLanguage: English\nPublisher: Springer\nPublication year: 2025\nISBN-13: 9783658489694\nISBN-10: 3658489693\nRRP: \u00A354.99\n\n------------------------------\nDescription\n------------------------------\n\nMore visibility in the market with content marketing.- Compact foundational knowledge.- Rules for content marketing in B2B SMEs.- Content marketing in five steps: goals, analysis, planning, production, management.- Generative AI in content marketing: tools, prompting, areas of application, ethics,.