Decomposing Market Shares Methodological Foundations and Em... - 9783658490638

Decomposing Market Shares Methodological Foundations and Empirical ApplicationAn Empirical Analysis Exemplified by Market Shares of National Brands, Private Labels, and Retail Chains in Grocery Retailing\nAuthor(s): Philipp Brggemann\nFormat: Paperback\nPublisher: Springer Fachmedien Wiesbaden, Germany\nImprint: Springer Fachmedien Wiesbaden\nISBN-13: 9783658490638, 978-3658490638\nSynopsis\nThis book includes methodological foundations as well as several empirical applications of the novel method for the decomposition of market shares developed by the author. Philipp Brggemann demonstrates, using the example of market shares of national brands and private labels as well as retail chains, how previous market share analyses can be improved through decomposition by regular and promotional prices. The method is characterized by its high transferability to various questions in both academic and practical contexts. This innovative method can be applied not only to market share analysis b.