Media Innovations AR and VR : Success Factors for the Development of ...

Springer-Verlag Berlin and Heidelberg GmbH & Co. K

Augmented and virtual reality are media innovations with specific characteristics. They create immersion in the user, as the user is immersed in the medium and its 360\u00B0 environment. \nTo successfully develop content and applications for AR and VR, psychological effects, the specifics of the 360\u00B0 environment, the story, and the way the media is used must be aligned with the needs and experiences of the user. \nContent producers face novel challenges in content development, method selection, teamwork, and the overall production process of AR and VR experiences.\nThe book introduces readers to the characteristics of immersive media and provides scientific evidence and practical tips to help them produce high-quality, user-centric content for immersive media. The scientifically derived success\n\nMedia Innovations AR and VR\nSuccess Factors For The Development Of Experiences\nFree UK delivery on this item.\n\nThis brand new item is available with free UK delivery using Royal Ma;