Design Essays: Takeoff and Landing (New Edition) – Yusaku Kamekura Japanese book

Design Essays: Takeoff and Landing (New Edition) \u2013 Yusaku Kamekura\n\nYusaku Kamekura was one of the leading figures in Japanese design, active since the early days when those involved in advertising art were still referred to as \""commercial artists.\"" He remained at the forefront of Japan\u2019s design world throughout his career.\nWith the hosting of major international events such as the Tokyo Olympics and the Osaka Expo in the 1960s and 1970s, many of the posters and symbols created by Kamekura became the visual identity of these significant national projects.\nFrom an early stage, he established relationships with top corporate executives on equal footing and played a key role as an art director at the intersection of business and society. This book contains 124 essays written in an accessible style, covering his design philosophy, critical perspectives on design, and his observations on society, all based on his own design work.\nThis is a new edition of \""Design Essays: .