W. Chan Kim & Joe Spacey Unisex Blue Ocean Shift, Deep Focus, Ocean Strategy(Hb) 3 Books Collection Set

Name: W. Chan Kim & Joe Spacey Unisex Blue Ocean Shift, Deep Focus, Ocean Strategy(Hb) 3 Books Collection Set
Brand: W. Chan Kim & Joe Spacey

W. Chan Kim & Joe Spacey

Description. Condition: BRAND NEW. Format: Mixed lot. Blue Ocean Strategy, Expanded Edition:(Hardcover). In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, BLUE OCEAN STRATEGY, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans"—untapped new market spaces ripe for growth.. Blue Ocean Shift:. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, how to inspire...