Made to Stick Chip Heath, Dan Heath, Drive Daniel H. Pink Surprising 2 Books Set

Name: Made to Stick Chip Heath, Dan Heath, Drive Daniel H. Pink Surprising 2 Books Set
Brand: Dan Heath Chip Heath

Dan Heath Chip Heath

Description. Made to Stick Why some ideas take hold and others come unstuck:. Over ten years of study, Chip and Dan Heath have discovered how we latch on to information hooks. Packed full of case histories and incredible anecdotes, it shows: - how an Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria- how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium- how pitches like 'Jaws on a spaceship' (Alien) and 'Die Hard on a bus' (Speed) convince movie execs to invest gigantic sums even when they know nothing else about the project.. Drive The Surprising Truth About What Motivates Us:. Forget everything you thought you knew about how to motivate people - at work, at school, at home. It is wrong. As Daniel H. Pink explains in his paradigm-shattering book Drive, the secret to high performance and satisfaction in today's world is the deeply human need to direct our...