Switch How to change, Made to Stick, Decisive How to Make 3 Books Collection Set

Switch How to change, Made to Stick, Decisive How to Make 3 Books Collection Set

Chip Heath, Dan Heath & Daniel H. Pink

Description:. Condition: BRAND NEW. Format: Paperback. Switch How to change things when change is hard:. We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback.But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour.. Made to Stick:. Over ten years of study, Chip and Dan Heath have discovered how we latch on to information hooks. Packed full of case histories and incredible anecdotes, it shows:- how an Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria- how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium.. Decisive How to Make Better Decisions:....

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