Jonah Berger Unisex Collection 3 Books Set (Contagious, Invisible Influence, Catalyst)

Name: Jonah Berger Unisex Collection 3 Books Set (Contagious, Invisible Influence, Catalyst)
Brand: Jonah Berger

Jonah Berger

Description. Contagious:. Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. Indeed, word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions.It is between 8.5 and 30 times more effective than traditional media.But want to know the best thing about word-of-mouth? It's available to everyone.. Invisible Influence:. If you’re like most people, you think that your choices and behaviors are driven by your individual, personal tastes and opinions.You picked a jacket because you liked the way it looked. You picked a particular career because you found itinteresting. The notion that our choices are driven by our own per...