Managing Customer Value: One Step At A Time (se. Soman, N-marandi**

World Scientific Publishing Co Pte Ltd

Managing Customer Value: One Step At A Time\nby Dilip Soman\nHardback\nEnglish\n\nDelivery\nUsually delivered in 2\u20133 working days (dispatched today if ordered before 3pm).\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: Dilip Soman\nTitle: Managing Customer Value: One Step At A Time\nFormat: Hardback\nLanguage: English\nTopic: Sales and marketing management\nPublisher: World Scientific Publishing Co Pte Ltd\nPublication year: 2022\nEdition: Second Edition\nISBN-13: 9789811240799\nISBN-10: 9811240795\nRRP: \u00A370.00\n\n------------------------------\nDescription\n------------------------------\nHow do you take an individual who has never done business with your organization and gradually transform them into the best possible customer? How do you decide how much to spend on various marketing actions? How do you think about the pricing decision with a view to opti.