Marketing Analytics Practitioner's Guide, The - Volume 1: Brand And Consumer

Name: Marketing Analytics Practitioner's Guide, The - Volume 1: Brand And Consumer
Brand: World Scientific Publishing Co Pte Ltd

World Scientific Publishing Co Pte Ltd

As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics Practitioner's Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a valuable resource for professionals and students alike.The four-volume compendium of MAPG provides an in-depth look at marketing management concepts and their practical applications, equipping readers with the knowledge and skills needed to effectively inform daily marketing decisions and strategy development and implementation. It seamlessly blends the art and science of marketing, reflecting the discipline's evolution in the era of data analytics. Whether you're a seasoned marketer or new to the field, the MAPG is an essential guide for\n\nMarketing Analytics Practitioner's Guide, The - Volume 1: Brand And Consumer\n\nFree UK delivery on this item.\n\nThis brand new item is available with free UK delivery using Royal Mail tracked servi;