Chinese Local New Luxury Brands In A Dig

Name: Chinese Local New Luxury Brands In A Dig
Brand: Springer Verlag, Singapore

Springer Verlag, Singapore

Chinese Local New Luxury Brands in a Digitally Empowered Era: Cultivation, Transformation and Upgrading\nby Hongbo Lai\nPaperback\nEnglish\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: Hongbo Lai\nTitle: Chinese Local New Luxury Brands in a Digitally Empowered Era: Cultivation, Transformation and Upgrading\nFormat: Paperback\nLanguage: English\nTopic: International business\nPublisher: Springer Verlag, Singapore\nPublication year: 2022\nEdition: 1st ed. 2021\nISBN-13: 9789811621475\nISBN-10: 9811621470\nRRP: \u00A389.99\n\n------------------------------\nDescription\n------------------------------\n\nThis book focuses on the development and trends of Chinese local luxury industry in the digital era, which brings a new round of manufacturing transformation and upgrading, as well as development opportunities. It reveals the connotation and mechanism of the new local l.