Marketing for Competitiveness: Asia to The Worl. KOTLER, KARTAJAYA, DEN<|

Marketing For Competitiveness: Asia To The World - In The Age Of Digital ConsumersAuthor(s): Philip Kotler, Hermanwan Kartajaya, Den Huan Hooi\nFormat: Hardback\nPublisher: World Scientific Publishing Co Pte Ltd, Singapore\nImprint: World Scientific Publishing Co Pte Ltd\nISBN-13: 9789813201958, 978-9813201958\nSynopsis\nAsia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a very attractive and lucrative market for many businesses, big and small and from all industries. In addition, Asia is also a dynamic market that significantly grows with developments in technology and digitalization. For example, a research by Google and Temasek shows that Southeast Asia is the world's fastest growing internet region. The internet economy in Southeast Asia is expected to grow by [url] times from US$31 billion in 2015 to US$197 billion in [url] these make.