MODERN DEVELOPMENT IN BEHAVIORAL ECON..., DOWLING, FANG 9789813203372 New<-

Modern Developments In Behavioral Economics: Social Science Perspectives On Choice And Decision MakingAuthor(s): John Malcolm Dowling, Chin-fang Yap\nFormat: Paperback\nPublisher: World Scientific Publishing Co Pte Ltd, Singapore\nImprint: World Scientific Publishing Co Pte Ltd\nISBN-13: 9789813203372, 978-9813203372\nSynopsis\nThis book examines the field of behavioral economics and provides insights into the following questions:The book looks at decision making and behavior from the point of view of (i) individual behavior and choice; (ii) group and interactive choice; and (iii) collective choices and decision making. In particular, it covers the following aspects: instances when bounded rationality leads to decisions inconsistent with standard economic assumptions; risk and the processes by which investors and consumers make decisions; altruistic and cooperative behavior as alternatives to competition; game theory as a way to explore motives of cooperation versus competition; the .