Marketing and Social Media : A Guide for Libraries, Archives, and Museums
Bloomsbury Publishing Plc
Marketing and Social MediaA Guide for Libraries, Archives, and Museums\nAuthor(s): Lorri Mon, Christie Koontz\nFormat: Paperback\nPublisher: Bloomsbury Publishing Plc, United States\nImprint: Bloomsbury Libraries Unlimited\nISBN-13: 9798765152874, 979-8765152874\nSynopsis\nMarketing and Social Media: A Guide for Libraries, Archives, and Museums is a much-needed guide to marketing for libraries, archives, and museum professionals in the social media age. This book is both an introductory textbook and a guide for working professionals on developing a comprehensively planned marketing campaign that integrates social media into a holistic marketing strategy.\n\n Beginning with mission, goals, and objectives, readers will put together working knowledge of the essential components for planning a marketing campaign. Chapters cover how to do a strengths, weaknesses, opportunities and threats (SWOT) analysis, identify and involve stakeholders, a 4-step marketing model, market research, market.
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