The Lean Entrepreneurship Playbook by George Watt PAPERBACK 9798868801211

APress

The Lean Entrepreneurship PlaybookA Practical Guide to Innovation in the Modern Enterprise\nAuthor(s): George Watt\nFormat: Paperback\nPublisher: APress, United States\nImprint: APress\nISBN-13: 9798868801211, 979-8868801211\nSynopsis\nEstablished organizations in the public and private sectors struggle when bringing new, innovative ideas to life. This has resulted in the creation of countless innovation programs and initiatives, with many, perhaps most, failing to deliver meaningful results. Many of these initiatives fail because they do not get the momentum they need early on, they start in the wrong place, or they focus on the wrong problems; and creating the wrong type of initiative can doom it before it launches.\n\nThis book takes you through a step-by-step approach which will help you select, structure, and create the right type of initiative to nurture new and innovative ideas and ensure they have the best possible chance to succeed. It includes updated insights, and is fille,