Woo, Wow, and Win: Service Design, Strategy, and the Art of Customer Delight by
In this pioneering guide, two business authorities introduce the new discipline of Service Design and reveal why trying new strategies for pleasing customers isn\u2019t enough to differentiate your business\u2014it needs to be designed for service from the ground up.\nWoo, Wow, and Win reveals the importance of designing your company around service, and offers clear, practical strategies based on the idea that the design of services is markedly different than manufacturing. Bestselling authors and business experts Thomas A. Stewart and Patricia O\u2019Connell contend that most companies, both digital and brick-and-mortar, B2B or B2C; are not designed for service\u2014to provide an experience that matches a customer\u2019s expectations with every interaction and serves the company\u2019s needs. When customers have more choices than ever before, study after study reveals that it\u2019s the experience that makes the difference. To provide great experiences that keep customers comin.
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