Marketing Research

Name: Marketing Research
Brand: Cengage Learning EMEA

Cengage Learning EMEA

Marketing ResearchAuthor(s): Steve D'Alessandro, Hume Winzar, Ben Lowe, Barry Babin, William Zikmund, William Zikmund\nFormat: Paperback\nPublisher: Cengage Learning EMEA, United Kingdom\nImprint: Cengage Australia\nISBN-13: 9780170438964, 978-0170438964\nSynopsis\nMarketing Research, 5e gives you the knowledge and skills you need to successfully undertake marketing research. It combines theory with a practical, step-by-step approach. \n\nThe text uses local and international examples, data sets and case studies to explain traditional marketing research methods, and also examines new theories and techniques as well as emerging industry practices.\n\nThis text is essential if youre studying marketing research in any business or marketing course.