Eating the Ocean – Seafood and Consumer Culture in Canada Payne Paperback

Eating the OceanSeafood and Consumer Culture in Canada\nAuthor(s): Brian Payne\nFormat: Paperback\nPublisher: McGill-Queen's University Press, Canada\nImprint: McGill-Queen's University Press\nISBN-13: 9780228015987, 978-0228015987\nSynopsis\nDuring the first half of the twentieth century, Canadian fisheries regularly produced more fish than markets could absorb, driving down profits and wages. To address this, both industry and government sought to stimulate domestic consumption via increased advertising. \n In Eating the Ocean Brian Payne explores how government-funded marketing called upon Canadian housewives to prepare more seafood meals to improve family health and aid an industry central to Canadian identity and heritage. The goal was first to make seafood a central element of a \""wholesome\"" diet as a solution to a perceived nutritional crisis, and, second, to aid industry recovery and growth while decreasing Canadian fisheries' dependency on foreign markets. But fishery manag.