Advertising on Trial – Consumer Activism and Corporate Public Relations in the …
Advertising on TrialConsumer Activism and Corporate Public Relations in the 1930s\nAuthor(s): Inger L. Stole\nFormat: Paperback\nPublisher: University of Illinois Press, United States\nImprint: University of Illinois Press\nISBN-13: 9780252072994, 978-0252072994\nSynopsis\nIn the 1930s, the United States almost regulated advertising to a degree that seems unthinkable today. Activists viewed modern advertising as propaganda that undermined the ability of consumers to live in a healthy civic environment. Organized consumer movements fought the emerging ad business and its practices with fierce political opposition. Inger L. Stole examines how consumer activists sought to limit corporate influence by rallying popular support to moderate and change advertising. Stole weaves the story through the extensive use of primary sources, including archival research done with consumer and trade group records, as well as trade journals and engagement with the existing literature. Her account of th.
Compare prices (6 shops)
| shop | Price | Action |
|---|---|---|
|
4,50 GBP | Go to shop |
|
|
4,74 GBP | Go to shop |
|
|
5,25 GBP | Go to shop |
|
|
19,26 GBP | Go to shop |
|
|
20,99 GBP | Go to shop |
|
|
21,94 GBP | Go to shop |
Similar products
-
-
-
Public Relations and the Corporate Persona
From 170,00 EUR -
A Handbook of Corporate Communication and Public Relations
From 58,99 EUR -
Public Relations and Corporate Racial Responsibility
From 55,99 EUR -
