Brand Positioning by Erik Kostelijk PAPERBACK 9780367250195

Taylor & Francis Ltd

Brand Positioning\nby Erik Kostelijk\nPaperback\nEnglish\n\nDelivery\nUsually delivered in 2\u20133 working days (dispatched today if ordered before 3pm).\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: Erik Kostelijk\nTitle: Brand Positioning\nFormat: Paperback\nLanguage: English\nTopic: Sales and marketing\nPublisher: Taylor & Francis\nEdition: 1\nISBN-13: 9780367250195\nISBN-10: 0367250195\n\n------------------------------\nDescription\n------------------------------\n\nBrand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand\u00E2s positioning strategy.\nDivided into three key parts, the book works step-by-step through the creation of an effective marketing strategy, combining an academic approach with the strategic and operational guidelines,.