Managing Major Sports Events - 2nd Edition

Name: Managing Major Sports Events - 2nd Edition
Brand: Taylor & Francis

Taylor & Francis

Managing Major Sports EventsTheory and Practice\nAuthor(s): Milena M. Parent, Aurlia Ruetsch\nFormat: Hardback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9780367345945, 978-0367345945\nSynopsis\nManaging Major Sports Events: Theory and Practice is a complete introduction to the principles and practical skills that underpin the running and hosting of major sports events, from initial bid to post-event legacy and sustainability.\n\nNow in a fully revised and updated new edition, the book draws on the latest research from across multiple disciplines, explores real-world situations, and emphasises practical problem-solving skills. It covers every key area in the event management process, including:\n\n Bidding, leadership, and planning;\n\n Marketing and human resource management;\n\n Venues and ceremonies;\n\n Communications and technology (including social media);\n\n Functional area considerations (including sport, protocol, and event services);.