Managing Major Sports Events - 2nd Edition
Taylor & Francis
Managing Major Sports Events: Theory and Practice is a complete introduction to the principles and practical skills that underpin the running and hosting of major sports events, from initial bid to post-event legacy and sustainability.\n Now in a fully revised and updated new edition, the book draws on the latest research from across multiple disciplines, explores real-world situations, and emphasises practical problem-solving skills. It covers every key area in the event management process, including:\n \u2022 Bidding, leadership, and planning;\n\u2022 Marketing and human resource management;\n\u2022 Venues and ceremonies;\n\u2022 Communications and technology (including social media);\n\u2022 Functional area considerations (including sport, protocol, and event services);\n\u2022 Security and risk management;\n\u2022 Games-time\n\nManaging Major Sports Events\nTheory and Practice\nFree UK delivery on this item.\n\nThis brand new item is available with free UK delivery using Royal Ma;
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