Consumer Behaviour in Tourism - 4th Edition

Name: Consumer Behaviour in Tourism - 4th Edition
Brand: Taylor & Francis

Taylor & Francis

Consumer Behaviour in TourismAuthor(s): Susan Horner, Swarbrooke John\nFormat: Hardback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9780367495633, 978-0367495633\nSynopsis\nNow fully revised and updated, the fourth edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourist behaviour. It also shows them how this knowledge can be used to manage and market tourism effectively in a variety of sectors of tourism including tour operations, hospitality, visitor attractions, transport, retail travel, cruising and airlines. This fourth edition has been updated to include:\nnew material on the impact of Information Communication Technologies (ICT) developments in tourism including social media, AR and VR, the links between climate change, sustainability and tourist behaviour, and the impact of crises and natural disasters on tourism and the cruise industry\nthirty brand new internationa.