Advertising For Dummies 2e Dahl Paperback John Wiley & Sons 9780470045831

Advertising For Dummies\nby Gary Dahl\nPaperback\nEnglish\n\nDelivery\nUsually delivered in 8\u20139 working days.\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: Gary Dahl\nTitle: Advertising For Dummies\nFormat: Paperback\nLanguage: English\nTopic: Advertising\nPublisher: John Wiley & Sons Inc\nPublication year: 2007\nEdition: 2nd Edition\nISBN-13: 9780470045831\nISBN-10: 0470045833\nRRP: \u00A314.99\n\n------------------------------\nDescription\n------------------------------\nSo, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo?\nThe world of advertising can seem like a dau.