Marketing the Unknown - 9780471986218

Marketing the UnknownDeveloping Market Strategies for Technical Innovations\nAuthor(s): Paul Millier\nFormat: Hardback\nPublisher: John Wiley & Sons Inc, United States\nImprint: John Wiley & Sons Inc\nISBN-13: 9780471986218, 978-0471986218\nSynopsis\nMarketing the Unknown Developing Market Strategies for Technical Innovations Paul Millier, Professor of Industrial Marketing at [url] Lyon, Visiting Professor at Cranfield School of Management \"". the most detailed, accurate and pragmatic approach to emergent markets that I know. It should be of interest to anyone who is in charge of transforming research investments into products with a secured market. To me, it is not just a book: it is a reference manual.\"" Jean Robert Passemard, Executive Vice President, Product and Marketing, Renault Automation, France \""Professor Paul Millier brings a pragmatic and systematic approach to launching technological innovations. His book represents a major marketing contribution with a profusiong