Customer Innovation – Delivering a Customer–Led Strategy for Sustainable Growth

Customer Innovation – Delivering a Customer–Led Strategy for Sustainable Growth

Customer InnovationDelivering a Customer-Led Strategy for Sustainable Growth\nAuthor(s): Marion Debruyne, Koen Tackx\nFormat: Hardback\nPublisher: Kogan Page Ltd, United Kingdom\nImprint: Kogan Page Ltd\nISBN-13: 9780749497781, 978-0749497781\nSynopsis\nWINNER: CMI Management Book of the Year Awards 2015 - Innovation and Entrepreneurship Category (1st edition)\n\nMany organizations approach customer-centic marketing and innovating their business strategy in isolation to one another, missing groundbreaking opportunities for advancement. Customer Innovation, second edition, turns this on its head by starting with the customer, innovating around their needs, then building a customer led business strategy around it. It presents a well-constructed three-by-three formula of connect, convert, collaborate, laying the foundations for innovation and change, to improve the current customer journey and expand into new customer horizons. This enables new product and service development to flow wi.

Compare prices (3 shops)

Sort: Price: lowest first Price: highest first
shop Price Action
101,29 GBP Go to shop
102,54 GBP Go to shop
158,84 GBP Go to shop

Similar products