Gilding the Market – Luxury and Fashion in Fourteenth–Century Italy Stuard
Gilding the MarketLuxury and Fashion in Fourteenth-Century Italy\nAuthor(s): Susan Mosher Stuard\nFormat: Hardback\nPublisher: University of Pennsylvania Press, United States\nImprint: University of Pennsylvania Press\nISBN-13: 9780812239003, 978-0812239003\nSynopsis\nIn the fourteenth century, garish ornaments, bright colors, gilt, and military effects helped usher in the age of fashion in Italy. Over a short span of years important matters began to turn on the cut of a sleeve. Fashion influenced consumption and provided a stimulus that drove demand for goods and turned wealthy townspeople into enthusiastic consumers. Making wise decisions about the alarmingly expensive goods that composed a fashionable wardrobe became a matter of pressing concern, especially when the market caught on and became awash in cheaper editions of luxury wares.\n Focusing on the luxury trade in fashionable wear and accessories in Venice, Florence, and other towns in Italy, Gilding the Market investigates a.
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