Library Marketing and Communications – Strategies to Increase Relevance and Res…
Library Marketing and CommunicationsStrategies to Increase Relevance and Results\nAuthor(s): Cordelia Anderson\nFormat: Paperback\nPublisher: American Library Association, United States\nImprint: ALA Editions\nISBN-13: 9780838947999, 978-0838947999\nSynopsis\nEffectively marketing libraries by persuasively communicating their relevance is key to ensuring their future. Speaking directly to those in senior leadership positions, Anderson lays out the structural and organizational changes needed to help libraries answer the relevance question and maximize their marketing and communications efforts. Focusing on big-picture strategies, she shares lessons learned from her 20 year career in library marketing and communications. No matter what type or size of library you help to lead, by reading this book you will\n\ngain insight into why libraries need to tell their stories more effectively than they are today;\nbe able to craft a strategic roadmap for marketing your library and communicati.
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