Destination Benchmarking – Concepts, Practices and Operations Kozak Hardback

Destination BenchmarkingConcepts, Practices and Operations\nAuthor(s): Metin Kozak\nFormat: Hardback\nPublisher: CABI Publishing, United Kingdom\nImprint: CABI Publishing\nISBN-13: 9780851997452, 978-0851997452\nSynopsis\nDevelops a specific benchmarking methodology relevant to international tourism destinations. This book evaluates different approaches to benchmarking, and their application within tourism destinations. The book considers organization benchmarking - performance evaluation of a particular organization and its departments - and destination benchmarking, which involves all elements such as transport services, airport services, accommodation, leisure and sport, hospitality and local attitudes.