Business to Business Marketing Management by Alan Zimmerman PAPERBACK

Name: Business to Business Marketing Management by Alan Zimmerman PAPERBACK
Brand: Taylor & Francis Ltd

Taylor & Francis Ltd

Leveraging its distinctive global perspective on the business-to-business (B2B) marketing environment, the fifth edition of this well-regarded textbook provides readers with essential strategies for navigating the increasingly borderless world of B2B marketing today.\nAll chapters have been updated to incorporate contemporary research insights on B2B marketing. New material has been added throughout the book addressing cutting-edge technological developments in the B2B sphere, particularly artificial intelligence, empowering readers to confidently overcome the disruption affecting the field and instead harness the strategic opportunities offered by these changes. This textbook is supported by a wealth of pedagogical features, also revised for this edition, such as international case\n\nBusiness to Business Marketing Management\nA Global Perspective\nFree UK delivery on this item.\n\nThis brand new item is available with free UK delivery using Royal Mail tracked services.\n\nPlease no;