Lisa Lynch Unisex Multicolor Native Advertising: Advertorial Disruption In The 21St-Century

Name: Lisa Lynch Unisex Multicolor Native Advertising: Advertorial Disruption In The 21St-Century
Brand: Lisa Lynch

Lisa Lynch

Native AdvertisingAdvertorial Disruption in the 21st-Century News Feed\nAuthor(s): Lisa Lynch\nFormat: Paperback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781032178691, 978-1032178691\nSynopsis\nNative Advertising examines the emerging practices and norms around native advertising in US and European news organizations. Over the past five years native advertising has rapidly become a significant revenue stream for both digital news upstarts and legacy newspapers and magazines.\n\nThis book helps scholars and students of journalism and advertising to understand the news industrys investment in native advertising, and consider the effects this investment might have on how news is produced, consumed, and understood. It is argued that although they have deep roots in earlier forms of advertising, native ads with a political or advocacy bent have the potential to shift the relationship between news outlets and audiences in new ways, particularly in.